Somebody tell me the story behind this clip , which is supposedly of TV advice guy Dr. Phil having as his guest the guy who does the Bumfights videos (the clip explains what "Bumfights" are, if you haven't heard). So right after the intro for the guy, Dr. Phil kicks him off the show.

But... the whole thing is clearly staged. The Bumfights guy's reaction isn't genuine, everybody's clearly following a script (including the campy intro video where the Bumfights guy tries desperately to play up the "villain" angle). So... obviously Dr. Phil gave the Bumfights guy all sorts of publicity for the videos by doing the episode at all, and the stunt sent people all over the net doing searches for "Bumfights" who would otherwise probably never have typed that word (depending on their line of work, I guess). So does Dr. Phil and the Bumfights guy share an employer? What's the deal?

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